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A.I. and Social Media is a Tricky Combo: The Authenticity Dilemma

Updated: Feb 24, 2023

Artificial Intelligence (A.I.) has revolutionized many aspects of our lives, including our social media consumption habits. While A.I. has made social media more efficient and convenient, it also poses a threat to the authenticity of the platform.

One of the ways A.I. affects authenticity is by influencing the content that users see. Social media algorithms use A.I. to determine what content is shown to users based on their past behaviour and preferences. This means that users are more likely to be shown content that is tailored to their interests, but it also means that they are less likely to be exposed to different perspectives and ideas. As a result, social media users can become trapped in filter bubbles, where they only see content that confirms their existing beliefs and biases.

A.I. is also being used to create fake profiles and bots that can manipulate the content on social media. These fake profiles can spread false information, harass users, and manipulate public opinion. This can have serious consequences for democracy, as well as for the personal experiences of social media users.

Another way A.I. affects authenticity on social media is by altering the way that users express themselves. With the rise of A.I.-powered photo and video editing tools, it has become easier to manipulate images and videos to create false or misleading representations of reality. This can lead to the spread of deep fakes, which are realistic-looking videos that have been altered to show something that never actually happened. The potential for deep fakes to be used for malicious purposes is a serious concern.

While A.I. has many benefits for social media users, it also has the potential to undermine the authenticity of the platform. We must continue to monitor the effects of A.I. on social media and take steps to mitigate its negative impact. This might involve improving the transparency of algorithms, creating better tools for detecting fake profiles and bots and raising awareness about the potential dangers of deep fakes.

….and the fact that this was written by ChatGPT tells you all you need to know.


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